Buttons that say "don't click this" get roughly 23% more clicks than "click here."
We test copy like this on real ad accounts every week. That's the whole point of Ad Junkies.
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26 editable ad creative templates. The kind that stop the scroll because they don't look like ads.
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I run Kliks and a handful of Shopify brands across Australia and Hungary. Everything in Ad Junkies comes from something I'm actually testing, running, or figuring out that week. No agency-speak. No borrowed theory. I've managed over $10M in paid ad spend across DTC brands, and I still write every issue myself. Just what's working, what isn't, and why.