Do they run their own business? Are they practicing what they preach?
If not, why would you listen to them?
If someone has never spent their own money on an ad, never watched a campaign fail, never had to explain why revenue fell short, what gives them the right to tell you how to grow yours?
A lot of agency relationships look great at the start. Then the work gets passed down. The strategist disappears. The founder disappears. You end up explaining your business to someone who only knows the account.
That is where things usually start going sideways.
At KLIKS, the thinking stays close to the business.
I want to understand:
- What you are trying to build
- What customers actually care about
- Where the margins are
- Which offers have potential
- What is slowing growth down
The follow-up question:
Can they show you a failure?
Anyone can show a case study. Just pick your best client's best month. But an agency that can show a failure, explain what went wrong, and what they learned — that's an agency actually doing the work.
Anyone who's never made a mistake is either lying or hasn't really tried anything.
Because if the person running your marketing does not understand the business, the decisions eventually show it.